FAQs

Why choose organic cotton over conventional cotton?

Why choose herbal dyed fabric over chemically dyed fabric?

Why choose herbal and organic textile?

What's wrong with synthetic clothing?

What are mordants?

Are the colors in Aura's product all natural?

What does natural bleach means?

I am allergic to detergent; I am looking for detergent free products?

How much can I expect your product to shrink?

How can I see the herbal colors and what are the possible shade variation?

How can I buy in bulk?

Do you take custom order?

Is the company certified by any recognized and standard body?

Does company follow fair trade?

How can I order sample swatches?

How do we know that a garment is Herbal-dyed? What are the   obvious differences beside the laboratory reports?

How fast are the colors? How strong is the fabric of the herbal dyed article?

How do I care for these special textiles?

What do I need to know before I order the goods online?

Why choose organic cotton over conventional cotton?

The pesticides used in 'conventional' cotton increasingly create threat to mankind and environment. Conventionally-grown cotton occupies hardly 3% of the world's farmland, but uses more than 25% of the world's harmful chemical fertilizers and pesticides. And these harmful chemicals get absorbed into the plant, air, soil, water and eventually, our bodies. Thus, it imbalances the ecological system.
On the contrary, organic cotton is grown by using natural/organic fertilizers by enhanced natural farm management system like crop rotation method to improve the fertility of the soil. And second most important thing is that organic cotton is endorsed by a third neutral, independent body that ensures the buyer that what you are buying is organic and grown as per the international standard. So by supporting the concept of organic cotton you not only support mankind but also contribute a lot to the environment.

Why choose herbal dyed fabric over chemically dyed fabric?

We do not realize when we wear a chemically dyed garment that it may have passed through more than 8000 chemicals ,where 1/3rd of chemicals are lethal which is not only effecting our body but also the environment by every aspect be it air, soil or water pollution. To answer the mounting questions of pollution, global warming, chemical sensitivity, allergies, the role of herbal dyeing comes into the picture and it not only answers these questions but also preserves India's lost legacy of herbal dyeing.

Besides its obvious advantages of being skin friendly, eco friendly it also contributes a lot to environment in terms of carrying properties of getting decomposed. And it reaches to the high extreme in its usability when we use the residues of herbal dyeing as manure. So whatever we take from nature we give it back without any distortion, pollution or contamination.

Dyeing is the stage in textile which consumes a high percentage of chemical.One needs to eliminate these chemicals if want to combat the mounting issues of health and environment .We will have to eliminate harmful and lethal chemicals from the process itself.

Though there are many dyeing process available in the market which use LOW IMPACT DYES but ultimately they do affect the environment and human body.They may be like a slow poison but we believe in NO IMPACT. This is where Herbal Dyeing process is the only option where-in not only medicinally rich herbs & minerals are used, the waste is also used as manure & field irrigation.

Why choose herbal and organic textile?

When organic cotton combines with the herbal dyeing then it becomes a complete solution for textile pollution.Even if you use organic cotton but use chemical dye on that you lose the purpose of going organic by allowing chemicals in the process. So, one has to go for organic textile and herbal dyeing in order to eliminate all the chemicals from the system.

What's wrong with the synthetic clothing?

Synthetic fabrics are manufactured from petroleum derivatives.
They are generally cheap due to low petroleum prices but the actual cost is paid by us and by the environment in terms of health and pollution.
Polyester and acrylic made ups may give off toxic vapors, especially when new. They tend to emit static electricity and trap perspiration and also contain chemicals that can be harmful towards the health of the user.

What are mordants?

Mordants are used in order to intensify or change the color and also they make the resulting shade faster to light and washing. Generally in conventional dyeing copper, chrome and other heavy metals are used as mordants which are harmful.
But we at AURA use natural ingredients and mineral salts which, when added to the herbal dye bath either enhances, intensify, or change the color.

Are the colors in Aura's product all natural?

Yes, all the ingredients used in the dyeing process right from raw material to processing to fixing the dyes are directly from plant origins, roots, flowers, stems and bark and other natural ingredients. None of our processing stage contains any material from synthetic source. We use myraballum, kattha, catechu, pomegranate rind, onion skin, madder wood, indigo, turmeric, sea salts, castor oil and many others which are known to have medicinal properties.

What does natural bleached means?

For bringing whiteness and brightness in the fabric generally chlorine is used but we at AURA use manure & minerals and some other natural ingredients which are known to have anti-bacterial and antimicrobial properties for the natural bleaching. In addition to this, sun light which is an abundant resource in India works as a catalyst in our process.

I am allergic to detergent; I am looking for detergent free products?

You can opt for Aura's product as our products are detergent free.
Anyone with chemical sensitivity & or allergies may use Aura products as we do not use any synthetic ingredients. Some of our clients have experienced relief from the skin allergies after using Aura textiles.

How much can I expect your product to shrink?

Our textiles are usually preshrunk but 2%-4% in Woven & 3-8 % in Knits shrinkage allowance needs to be kept in mind as general textile practice.

How can I see the herbal colors and what are the possible shade variation?

Meet Maroon     Beet Maroon Leaf Green     Leaf Green
Madder Red     Madder Red Cutch Brown     Cutch Brown
Sandalwood Red     Sandalwood Red Bark Brown     Bark Brown
Ash Pink     Ash Pink Earth Black     Earth Black
Indi Blue     Indi Blue Chebula Black     Chebula Black
Indi Blue Light     Indi Blue Light Kasam Olive     Kasam Olive
Pom Orange     Pomo Orange Harda Cream     Harda Cream
Kesu Orange     Kesu Orange Sun White     Sun White
    Myra Yellow Kesu Cream     Kesu Cream

•  Shade variation from batch to batch would be approximate 15% to 20%.

How can I buy in bulk?

Kindly send your inquiry through the wholesale inquiry form; we will contact you as soon as we receive the query.

Do you take custom order?

Yes we work on custom order, you may send an inquiry through the inquiry form we will contact you as soon as we receive the query.

Is the company certified by any recognized and standard body?

We are a GOTS CERTIFIED (GLOBAL ORGANIC TEXTILE STANDARD) integrated textile unit in India, our weaving, sizing, dyeing and stitching units are certified. After sourcing organic yarns from certified & trusted units weaving, sizing, dyeing and stitching every process are done in house.

Does company follow fair trade?

GOTS standard has a minimum of social compliances which we adhere to. Taking responsibility for how people and the environment are impacted by our activities is important and is essential if Aura is to be able to grow while maintaining profitability.
As certifications are an expensive procedure it is not feasible for us to procure all certifications. As a conscientious company we believe in fair practices of trade. This applies to not only people working for us but also to people who would like to work with us.

How can I order sample swatches?

You can order sample swatches in the category fabric.

How do we know that a garment is Herbal-dyed? What are the   obvious differences beside the laboratory reports?

Herbal dyed garment would have the following characteristics:
It will become brighter after it is washed first time in any synthetic detergents because while dyeing no chemical detergents have been used.
The garment has a typical smell of the myraballams or other herbs mixed with it.
The shades are unlike chemical dyed. They have their own identity which cannot be duplicated even by chemical dyeing.
Above all, your body tells you, loud and clear once you wear it because it helps to increase transpiration and is also anti-allergic unlike chemical dyed textiles.
Unlike chemical colors natural color is a combination of different colors.
Some fabrics may get bleached where drops of lime is sprinkled as lime is the strongest natural bleaching agent. Indigo Blues & Pinks are resistant to lime.

How fast are the colors? How strong is the fabric of the herbal dyed article?

Parameter GOTS Standards Aura
Water 3-4 3-4
Washing 3-4 3-4
Perspiration 3-4 3-4
Dry 3-4 3-4
Wet 2 2-3
P.S.: * In case of Pigment/Vat/Natural dyes dry 3 and wet 2 may be accepted for Rubbing.
Test result are based on the laboratory reports by Texlab, Ahmedabad, We recommend Client to independently have the testing done according to their own requirements.
Parameter indication:
1=Lowest
5=Highest

The strength of the fiber of herbal dyed articles is more than that in the chemical dyed article because no harsh chemical has been used while dyeing it; that is, it will stand more washing than any other dyed fabric in comparison.

How do I care for these special textiles?

Please go through our wash care Instructions.

What do I need to know before I order the goods online?

Please go through the Retailers terms & Conditions.